BAL Pharma Consulting, Limited Liability Company

Commercial Team

Lynda Berne, Principal BAL Pharma Consulting

Senior & Executive Commercial/Operational Experience: Over 18 years in roles of increasing scope in big/mid tier pharma, including 13 years at Bristol-Myers Squibb.

  • Bristol-Myers Squibb: Vice President, Infectious Disease Marketing, managed a $600M business unit and led the launch of Tequin (IV/oral gatifloxacin), which set a new Rx record for the quinolone class, Held role as Vice President, MHC Sales.
  • Abbott International: General Manager, led a $1B cardiovascular/hospital business. Increased sales of heart failure franchise 2.5 fold across International markets.
  • Shire: Head of a $200M Gastroenterology/Nephrology US franchise. Developed and led alliance partnership with Abbott, in the nephrology market, and with Solvay, in the gastroenterology area.


  • Indiana University, BS, Nursing, DePaul University, MS, Nursing
  • Northwestern University, Kellogg Graduate School of Management, MBA, Major in Marketing, Dean's List
  • Executive Education in Finance: University of Chicago Business School, Rutgers University Business School, University of Pennsylvania Wharton School

Project Director: Andrea McGruther

Market Research Background & Expertise

  • Having worked in the market research industry for close to 30 years, Andrea has extensive experience in both qualitative and quantitative research, and in a broad range of methodologies and analytic techniques.

IT Support: Peter P. DiBuono

  • IT specialist and Regional Operations Manager with over 30 years of experience including support of federal government and a fortune 500 company.  SSBI security clearance.

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